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Logos, corporate branding and more spotted on the Net... Fri Mar. 12, 2010

Eff you Viruses

Spotted on http://www.underconsideration.com/brandnew/archives/eff_you_viruses.php
Posted on: 29 October 2009 | 05:07

F-Secure Logo, Before and After
Three years after its founding as Data Fellows in 1988, this Finnish company based in Helsinki launched its first antivirus product in 1991. Refining their products all through the decade, it changed its name to the more intimidating name of F-Secure and has become an important player in the development of computer and mobile device protection and antivirus products. This past September, it launched a new identity. Other than this light blog post, there isn't much information to go on but, what's certain, is that the old superhero logo had to go, even more so when all big corporations are going with softer identities. And, in that regard, this logo is a success: instead of the harsh, pointy and dangerous corners of the old icon is a ribbon-like "F" that might as well be used to wrap the computer up in a pretty (...)


Other Spotted Posts and News

Wed Mar. 10, 2010   Ubuntu's Circle of Friends Gets Smaller
Tue Mar. 09, 2010   Oscarama for Logorama
Fri Mar. 05, 2010   En Garde, Bad Logos
Wed Mar. 03, 2010   Facing Another Smile
Fri Feb. 19, 2010   Russia's Sunny Bank
Fri Feb. 05, 2010   Over 100 Stunning Logo Designs
Tue Jan. 12, 2010   The Most Relevant Identity Work of the Decade
Tue Jan. 12, 2010   Common Vision
Mon Jan. 11, 2010   The Cat got Peugeot's Tongue
Thu Jan. 07, 2010   The Library of Congress Gets its Wings
Mon Jan. 04, 2010   Expedia Gets a Bland Coat of Paint
Sun Dec. 20, 2009   The Best and Worst Identities of 2009
Tue Dec. 15, 2009   UEFA EURO 2012 logo revealed
Tue Dec. 01, 2009   McGreen
Mon Nov. 30, 2009   More Oak, Less Cal
Mon Nov. 23, 2009   Equal Sign = Exact
Thu Nov. 19, 2009   B is for Blue, Beer and Bavaria
Thu Nov. 05, 2009   New Butterfly not so Fly
Thu Oct. 29, 2009   Eff you Viruses
Wed Jun. 24, 2009   The Bug, the Worm and the Death Star

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