Name: Elux Year: 2004 Brand: Elux Category: Consumer Products Style: Figurative Design: OAK/D Continent: Europe Country: Netherlands Rating: 4.5 Overall: #1080 (/1328) In its category: #31 (/36) Based on 691 votes 1 2 3 4 5 6 7 8 9 10

Elux

black, red, crosshair, head, house, smiley [c] [r] [all]

Trivia

Elux is an ABB sub brand for their product line of domotica installation products. The Elux  (Electronic luxury) logo refers to the consumer in-house installation of the electronics. It resembles not only a house, but also an electronic wall-plug. The circle with the plugholes further looks like a person or smiley. This wall-plug/smiley concept is quite similar to the BCC logo. Not that original then? Maby not, but what really makes this logo a good logo, is the whitespace cross, which points back to the crosshairs in the ABB logo.

For more information on the design process of the Elux logo, please look at: http://www.oakdesign.com/portfolio/graphical/elux/

4.5/10