Trivia
The Juan Valdez logo was developed by the National Federation of Coffee Growers of Colombia in March 1981 and was first introduced to the trade in September of the same year.
The logo features Juan Valdez (the quintessential cafetero), his mule, and the Colombian mountains in the background, the purpose of the logo is to identify and serve as a seal of guarantee to the brands that do indeed consist of 100% Colombian Coffee as approved by the Federation.
For more information, see: http://juanvaldez.com/menu/logo.html
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