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The AT&T Design Case Fri Jul. 25, 2008
Design Cases
ABN-AMRO
AEG
Apple Macintosh

AT&T
BMW
Coca-Cola
Exxon Oil
Fiat Automobilia
GoodLogo Story
ICI
Macromedia
MasterCard
McDonald’s
Michelin
Nike
NS (Dutch Railroad Company)
Olivetti
Q8
Renault
Shell
SNCF (French Railway)
Sony
United Parcel Service
Wella

AT&T

The globe symbol symbolizes a world circled by electronic communications. Specifically, the symbol is made up of very carefully delineated "highlight" and "shadow" elements. As a result, the symbol may be reproduced to give the impression of a three-dimensional sphere illuminated from a distant source.

Play the Evolution of the AT&T Corporate Signature
at&t logo

2000

at&t logo ad
AT&T commercial ad