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Apple
The, now well-known, American company
Apple was the first computer firm not to use its name as its corporate
identity. The idea of selling a computer under the name and image of
a fruit was conceived by Californian Steve Jobs and his collegues (even
the word "Macintosh" is the name of an apple variety). The
motif of a multicolored apple with a bite taken out of it is a reference
to the Bible story of Adam and Eve, in which the apple represents the
fruit of the Tree of Knowledge.
Click for a more extensive history of Apple and its logo.
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| 1984 |
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| 2000: MacOS 9 |
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| 2001: MacOS X |
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