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Pepsi Cola Branding Evolution
Unlike big brother Coke, Pepsi has always struggled with its identity and logo design. Over the last century Pepsi renewed its branding several times. For an overview of this evolutions please see below:
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| 1898 |
1905 |
1906 |
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| 1940 |
1950 |
1962 |
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| 1973 |
1991 |
1998 |
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| 2005 |
2008 |
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The following logos hold references to this case: Pepsi, Pepsi (2008), Pepsi-Cola (1940)
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