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ICI
When, in 1926, Nobel and three other large British chemical companies merged to form
Imperial Chemical Industries, the existing black and orange Nobel roundel was adopted
by the new company. It has been updated several times since, most notably in 1987, when
the corporate indentity design group Wolff Olins introduced the clean, modern combination
of white letters against a blue background. The full name is now used only occasionally;
instead the company is universally identifiable by its initials
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