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The Olivetti Design Case Sat Jul. 04, 2009
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olivetti logo 1970
1970

Olivetti

Like Sony, Olivetti eschews a corporate symbol, instead using the letters of its name to suggest a product of quality and style. Devised by Walter Ballmer, this latest logo, with its rounded, lowercase letters, has evolved from three earlier designs, dating back to a 1934 version by X. Schawinsky


The following logo holds a reference to this case: Olivetti

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