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McDonald's
The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble
new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form
the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v'
logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef
character that had previously been used. The McDonald's name was added to the logo in 1968.
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1968
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McDonald's restaurant |
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